Taylor Swift’s red lipstick is more than just a beauty choice; it’s an emblem of her artistry, confidence, and sophisticated style. From her early career to her record-breaking Eras Tour, the vibrant crimson hue has become synonymous with the superstar, inspiring countless fans to seek out her go-to shades and master her long-lasting application techniques. This signature look, often referenced in her lyrics, embodies both classic Hollywood glamour and a powerful, modern femininity.

The Genesis of a Style Statement
The journey of Taylor Swift’s iconic red lip began in 2009 when makeup artist Gucci Westman applied a bold red shade for an Allure magazine cover shoot. Initially met with hesitation from Swift’s management, who claimed “Taylor doesn’t do red,” Westman insisted, and the rest became beauty history. This pivotal moment marked the birth of a look that would grow to define a significant part of her public persona.
Why Red? The Power and Poise Behind the Hue
Swift’s consistent choice of red lipstick is deeply intentional. She has expressed that red helps her “show emotion,” giving her lips a striking presence on stage and screen. Experts in color psychology note that red is a signal color, inherently captivating and conveying sophistication, strength, and femininity. For Swift, it’s also a deliberate nod to old Hollywood glamour, blended seamlessly with her contemporary pop star image. The shade has been woven into the fabric of her brand, making a visual statement that resonates with her global fanbase.
Unveiling Taylor’s Go-To Red Lipstick Shades
Over the years, Taylor Swift has experimented with various red lipsticks, each contributing to her evolving yet consistent signature look. Here are some of the most celebrated shades she has reportedly favored:
- MAC Retro Matte Lipstick in Ruby Woo: A long-standing favorite, Swift revealed in 2015 that she had “recently discovered Ruby Woo by MAC,” a classic blue-toned matte red renowned for its intense color payoff and retro appeal. This universally flattering shade is a staple for many makeup artists due to its rich undertones and impressive longevity.
- NARS Velvet Matte Lip Pencil in Dragon Girl: Featured prominently in her 2014 Met Gala look and other red carpet appearances, “Dragon Girl” was a shade Swift specifically praised to MTV. This vibrant red lip pencil, now reformulated as the Powermatte High-Intensity Long-Lasting Lip Pencil, offers a buildable matte finish enriched with vitamin E, ensuring smooth application without flaking or drying.
- Pat McGrath Labs LiquiLUST: Legendary Wear Matte Lipstick in Elson 4: This stunning blue-based matte liquid lipstick has been Swift’s apparent MVP for the Eras Tour and recent public engagements. Known for its velvety texture, long-lasting wear, and transfer-proof capabilities, “Elson 4” was notably used for her “Bejeweled” music video, solidifying its status as a current favorite for its ability to withstand hours of performance and high-profile moments.
- Chanel Rouge Allure Luminous Intense Lip Colour in Pirate: Swift sported this sophisticated blue-based, deep red shade on the cover of InStyle in 2013 and has been seen in similar cool-toned, satin-finish reds since, including at the 2024 Grammys.
- MAC Locked Kiss 24HR Lipstick in Ruby True: Fans speculate that this long-wearing liquid lipstick, a shade similar to Ruby Woo, is another secret to her Eras Tour stage-proof pout, especially given its exceptional staying power and the fact that Swift applies her own lip liner for the show.
Mastering the Long-Lasting Red Lip: Taylor’s Application Secrets
Achieving Taylor Swift’s flawless, long-lasting red lip requires a precise application technique. Her makeup artists and beauty experts have shared insights into how to make red lipstick truly budge-proof:
- Preparation is Key: Start with clean, smooth lips. Gentle exfoliation helps remove any dry skin, and a lip primer creates a smooth, even base for color application. Unlike a lip balm, a primer moisturizes without adding shine that could interfere with the lipstick’s finish.
- Precision Lining and Filling: Use a freshly sharpened lip liner that perfectly matches your chosen red lipstick. Outline the natural shape of your lips, then fill in the entire lip area with the liner. This creates a strong, long-lasting base for the lipstick and prevents feathering. Applying in short, feathery strokes can enhance precision.
- Layered Lipstick Application: Apply your red lipstick with a lip brush for meticulous control, especially around the edges. A brush helps distribute the color evenly and build intensity. For maximum staying power, a matte formula is often preferred.
- Setting for Durability: To truly lock in the color, gently blot your lips with a tissue after the first lipstick application. For an ultra-matte and exceptionally long-lasting finish, separate a tissue ply, place it over your lips, and lightly dust translucent powder over it. This technique absorbs excess oils and sets the color, ensuring your red lip remains vibrant and intact through hours of wear, just like Swift’s.
Taylor Swift’s red lipstick has transcended a mere trend, becoming an enduring symbol of her artistic identity and influential style. By understanding her favored shades and meticulous application techniques, fans can embrace the confidence and captivating allure of her iconic red lip.