In the dynamic world of beauty, certain shades achieve legendary status, transcending trends to become timeless staples. Revlon’s Rum Raisin Lipstick is undeniably one of them, a universally beloved hue that continues to captivate makeup enthusiasts across generations. This iconic shade offers a unique blend of sophistication and everyday wearability, making it a permanent fixture in countless cosmetic bags.

The Allure of Rum Raisin: A Shade Defined
At its heart, Revlon Super Lustrous Lipstick in Rum Raisin (shade 535) presents a complex, warm-toned, medium-dark plum. It often appears as a sophisticated coppery red, sometimes leaning into a nude-brown with rosy undertones, or even a nuanced mix of berry, brown, and pink. This multi-dimensional quality is precisely what grants it such widespread appeal, adapting beautifully to a diverse range of skin tones. The original formulation delivers a creamy, satin finish that feels luxurious and comfortable on the lips.
More recently, Revlon introduced the Super Lustrous Melting Glass Shine Lipstick in Rum Raisin (shade 008), offering a luminous, glassy finish that drenches lips in moisture and a mirror-like sheen, akin to a lipstick, lip balm, and lip gloss combined.
Beyond the Color: Features That Make it a Favorite
The enduring popularity of Rum Raisin extends beyond its flattering color to its exceptional formula. The Revlon Super Lustrous line is celebrated for its conditioning ingredients, with some formulations boasting up to 80% nourishing components. Key benefits include:
- Smooth Application: The lipstick glides effortlessly, providing comfortable wear without tugging.
- Hydration: Infused with ingredients like Vitamin E and avocado oil (and hyaluronic acid and rose quartz in the Glass Shine version), it helps keep lips soft, smooth, and moisturized, visibly minimizing lines and promoting a fuller appearance.
- Rich Pigmentation: Made with microfine pigments, it delivers rich, buildable color payoff, from a semi-opaque wash to full coverage.
- Lightweight Feel: Despite its creamy texture and rich color, it feels remarkably lightweight on the lips.
- Long-Lasting: Many users praise its staying power, providing several hours of wear while feeling moisturizing.
- Clean Formulation: Certain iterations are formulated without parabens, phthalates, aluminum, and sulfates, catering to those seeking mindful beauty choices.
A True Cult Classic: Why Rum Raisin Endures
Rum Raisin has maintained its “cult classic” status for decades, tracing its roots back to the 1990s. Its consistent quality and affordable price point have made it a go-to choice. Its versatility allows it to transition seamlessly from a subtle daytime look to a more dramatic evening statement, making it a reliable option for any occasion. The shade’s ability to complement almost every skin tone has solidified its reputation as a “your lips but better” hue, enhancing natural beauty without overpowering it.
Exploring Similar Shades: Dupes and Alternatives
For those seeking variations or alternatives, the market offers several comparable shades. From other affordable drugstore options to high-end luxury lipsticks, many brands have shades that echo the unique character of Rum Raisin. These alternatives often vary in finish, from matte to balmy, allowing individuals to find their perfect match while capturing the essence of this iconic color.
Tips for Embracing Your Rum Raisin Look
To maximize the beauty of Rum Raisin lipstick, consider these tips:
- Prep Your Lips: Start with exfoliated, moisturized lips for the smoothest application. A lip balm can create an ideal canvas.
- Define with Liner: For a more precise and defined look, pair Rum Raisin with a complementary lip liner before filling in your lips.
- Layer for Intensity: Apply a single swipe for a sheer wash of color, or layer for deeper, more impactful pigmentation.
- Mix and Match: Experiment with a touch of clear gloss over the original cream finish for added shine, or combine it with other lip products to create a custom shade.
Whether you’re new to the world of Rum Raisin or revisiting an old favorite, this iconic lipstick continues to be a testament to timeless beauty, offering elegance, comfort, and universal appeal in a single, sophisticated shade.